This site is hosted by Yahoo! Store. Yahoo! hosts the store pages, ordering
system, and order data. Yahoo! automatically collects order information but
may only use this information in the aggregate. If you accessed this store
through Yahoo! Shopping, Yahoo! also automatically collects information
about your shopping experience. Please see the
Yahoo! Privacy Policy for more
information about how Yahoo! uses this information.
PRIVACY POLICY
Effective Date: August 7, 2026
Last Updated: August 18, 2026
123Ponds.com ("123Ponds," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit www.123ponds.com, use our secure checkout at secure.123ponds.com, place an order, contact us, subscribe to communications, or otherwise interact with us.
By using our website, you acknowledge the practices described in this Privacy Policy. Where consent is required by applicable law, we will request it before using nonessential cookies or processing personal information for the relevant purpose.
1. WHO WE ARE
123Ponds.com is an online retailer of pond, water-garden, fountain, filtration, pump, aeration, lighting, plumbing, water-treatment, and related products.
Business address:
123Ponds.com
1500 DeSoto Road
Sarasota, Florida 34234
United States
Privacy contact: support@123ponds.com
Toll-free telephone: 1-866-426-7663
Southwest Florida or international: 1-941-556-3800
2. PERSONAL INFORMATION WE COLLECT
Depending on how you interact with us, we may collect contact information such as your name, email address, telephone number, billing address, shipping address, and company name.
We may collect order and transaction information such as products purchased or considered, quantities, prices, discounts, order number, shipping method, delivery status, returns, refunds, customer-service communications, and limited payment or transaction status information.
Payment details are handled through our Turbify checkout and applicable payment providers. We and those providers may process information needed to authorize, verify, settle, refund, secure, and support a transaction. Please do not send payment-card information by ordinary email.
We may collect account and request information such as order-status requests, warranty or return information, product questions, reviews, forms, survey responses, and communications with us.
We may collect device and network information such as IP address, browser type, operating system, device identifiers, language, approximate location derived from IP, referring page, and timestamps.
We may collect website and advertising activity such as pages viewed, searches, links clicked, products viewed, cart activity, checkout steps, advertising interactions, campaign identifiers, and whether a purchase or other conversion occurred.
We may collect cookie and preference information, including cookie identifiers, consent choices, analytics preferences, advertising preferences, and recognized browser privacy signals.
We may collect marketing information such as newsletter enrollment, email engagement, promotional preferences, and unsubscribe status.
We may collect fraud, security, and compliance information such as risk signals, suspected misuse, chargeback information, and records needed to protect customers, our business, and the checkout process.
We do not intend to collect sensitive personal information that is unnecessary for providing our products and services. Please do not submit Social Security numbers, government identification numbers, health information, or other unnecessary sensitive information through our website or ordinary email.
3. HOW WE COLLECT INFORMATION
We collect information directly from you when you browse, place an order, enter checkout information, contact us, request support, submit a form, join an email list, or communicate with us.
We collect information automatically through cookies, pixels, tags, local storage, server logs, analytics, advertising measurement, and similar technologies.
We may receive information from service providers involved in hosting, checkout, payments, fraud prevention, delivery, analytics, advertising, reviews, customer support, and marketing.
We may receive information from advertising and referral partners when they report that you interacted with an advertisement, product listing, or referral link.
4. HOW WE USE PERSONAL INFORMATION
We may use personal information to operate, maintain, secure, troubleshoot, and improve our website and checkout. We may use it to process, verify, fulfill, deliver, service, return, refund, or otherwise administer orders. We may use it to communicate about orders, inventory, shipping, product questions, support, warranties, returns, fraud, or account matters.
We may use personal information to calculate shipping, taxes, discounts, and product availability. We may use it to detect and prevent fraud, misuse, security incidents, payment disputes, and technical failures.
We may use personal information to measure site performance, customer journeys, advertising effectiveness, conversions, revenue, and attribution. Where permitted, we may use it to personalize content, product recommendations, and advertising.
We may use personal information to send newsletters, promotions, product information, or incomplete-cart reminders where permitted by law and consistent with your choices. We may also use it to request or display product, store, or delivery feedback where permitted.
We may use personal information to comply with legal, tax, accounting, recordkeeping, consumer-protection, and regulatory obligations, or to establish, exercise, or defend legal claims and enforce our terms and policies.
If you enter contact information during checkout but do not complete an order, we or our service providers may use the contact and cart information you supplied to provide assistance or send an incomplete-cart reminder where permitted. You may opt out of promotional email at any time using the unsubscribe link in the message or by contacting us.
5. COOKIES, ANALYTICS, AND ADVERTISING TECHNOLOGIES
We use strictly necessary technologies to support security, fraud prevention, cart operation, checkout, payment, load balancing, and other functions required to provide the service you request.
We use functional technologies to remember settings and improve website features and convenience.
We use analytics technologies to help us understand visits, navigation, searches, clicks, scrolling, errors, checkout steps, sales, and site performance. Some analytics tools may create interaction diagnostics or session replays. These tools are not intended to collect full payment-card numbers or other unnecessary sensitive information.
We use advertising technologies to help measure advertising, attribute conversions, limit repeated ads, build or exclude audiences, and, where permitted, personalize advertising.
Our technology providers may include Turbify, Google Analytics, Google Ads, Google Customer Reviews, Microsoft Advertising, Microsoft Clarity, email-marketing providers, and cart-recovery providers. The exact technologies and providers in use may change as we improve the site.
YOUR PRIVACY CHOICES / DO NOT SELL OR SHARE
You can control many cookies through your browser settings, opt out of promotional email using the link in each promotional message, and contact support@123ponds.com with a privacy request. You can also use the Your Privacy Choices / Do Not Sell or Share control in the global footer on the storefront and secure checkout. That control opens an accessible first-party panel where you can opt out of sale or sharing used for cross-context behavioral advertising. Essential cart, checkout, security, and fraud-prevention functions continue to work.
When a supported browser sends a Global Privacy Control signal, we treat that signal as an opt-out request for advertising sale or sharing and do not allow the panel to reverse it while the signal remains active. Your saved choice is stored in a first-party preference cookie shared by www.123ponds.com and secure.123ponds.com. The choice is generally browser- and device-specific and may need to be renewed if you clear cookies or use another browser or device. Blocking strictly necessary cookies may prevent the cart or checkout from working correctly.
6. ADVERTISING, SALE, SHARING, AND TARGETED ADVERTISING
We do not sell personal information in exchange for money. We may disclose online identifiers, browsing activity, advertising interactions, and conversion information to advertising and analytics providers. Depending on applicable law, some of these activities may be considered a "sale," "sharing" for cross-context behavioral advertising, or processing for targeted advertising even when no money changes hands.
Where applicable law gives you the right to opt out, you may submit a request using the methods in the Your Privacy Rights and Choices section below or use the Your Privacy Choices / Do Not Sell or Share control available in the global footer.
We do not knowingly sell or share the personal information of children under 16.
7. WHEN WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information to store-hosting and checkout providers, including Turbify, which hosts store and checkout functions.
We may disclose personal information to payment and fraud-prevention providers that authorize payments, prevent misuse, process refunds, and support transactions.
We may disclose personal information to suppliers, warehouses, carriers, and delivery providers that fulfill and deliver orders.
We may disclose personal information to analytics, advertising, and measurement providers, including Google and Microsoft, and Meta where used.
We may disclose personal information to customer-review, communications, email-marketing, customer-support, cart-recovery, consent-management, security, hosting, information-technology, and professional-service providers.
We may disclose personal information to government authorities, regulators, courts, law enforcement, or other parties when required by law or reasonably necessary to protect rights, safety, security, customers, or our business.
We may disclose personal information to successors or transaction participants in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, subject to appropriate safeguards.
Service providers may process information on our behalf or for purposes described in their own privacy notices. We seek to provide only the information reasonably necessary for the applicable service.
8. LEGAL BASES FOR PROCESSING
Where the law requires us to identify a legal basis, we may rely on processing needed to take steps at your request, complete a purchase, fulfill an order, or provide support.
We may rely on legitimate interests such as operating and improving our business, securing the site and checkout, preventing fraud, supporting customers, measuring performance, and marketing our products, where those interests are not overridden by your rights.
We may rely on consent where you have made a consent choice for nonessential cookies, advertising, marketing, or another specified purpose.
We may rely on processing required for tax, accounting, consumer-protection, regulatory, law-enforcement, or other legal requirements.
You may withdraw consent at any time, but withdrawal does not affect processing that occurred before withdrawal or processing based on another lawful basis.
9. DATA RETENTION
We retain personal information for as long as reasonably necessary for the purpose for which it was collected and as needed to satisfy legal, tax, accounting, warranty, fraud-prevention, dispute-resolution, security, and recordkeeping requirements. Retention periods vary by information type. We consider the nature and sensitivity of the information, the purposes of processing, legal requirements, operational needs, and risk when determining how long to retain information. We may retain de-identified or aggregated information that can no longer reasonably identify you.
10. SECURITY
We use reasonable administrative, technical, and physical safeguards intended to protect personal information. However, no website, transmission, or storage system is completely secure. Please use caution when sending information online and do not send payment-card details or other sensitive information by ordinary email.
11. INTERNATIONAL PROCESSING
123Ponds is located in the United States. Our service providers may process information in the United States and other countries. Those countries may have privacy laws that differ from the laws where you live. Where required, we use appropriate safeguards for international transfers and you may contact us for more information.
12. YOUR PRIVACY RIGHTS AND CHOICES
Depending on where you live and subject to applicable exceptions, you may have the right to know or access the personal information we process about you, correct inaccurate personal information, request deletion, receive a portable copy of certain information, restrict or object to certain processing, opt out of sale, sharing, or targeted advertising, limit certain uses of sensitive personal information, withdraw consent, appeal a decision concerning a privacy request, and exercise your rights without unlawful discrimination.
To submit a privacy request, email support@123ponds.com with the subject line "Privacy Request" or call us toll-free at 1-866-426-7663.
Please describe the right you want to exercise and provide enough information for us to locate relevant records. We may need to verify your identity before completing a request. We will use information supplied for verification only for that purpose and related security or recordkeeping. An authorized agent may submit a request where permitted, but we may require proof of authorization and identity verification.
If we deny your request and applicable law provides an appeal right, email support@123ponds.com with the subject line "Privacy Appeal" and explain why you believe the decision should be reconsidered.
13. MARKETING CHOICES
You may unsubscribe from promotional email by using the unsubscribe link in the message or contacting us. Even if you opt out of promotional messages, we may still send non-promotional communications about orders, shipping, security, policy changes, or customer-service matters.
14. THIRD-PARTY SITES AND SERVICES
Our website may link to third-party sites or services. Their privacy practices are governed by their own policies, not this Privacy Policy. We encourage you to review those policies before providing information to a third party.
15. CHILDREN'S PRIVACY
Our website is a general-audience retail site and is not directed to children under 13. We do not knowingly collect personal information online from children under 13. If you believe a child under 13 has provided personal information to us, contact us so we can review and take appropriate action.
16. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy to reflect changes in our business, technology, legal obligations, or privacy practices. We will post the updated policy at this URL and revise the Last Updated date. Where required, we will provide additional notice or request consent.
17. CONTACT US
Questions or requests concerning this Privacy Policy may be directed to:
123Ponds.com
1500 DeSoto Road
Sarasota, Florida 34234
United States
Email: support@123ponds.com
Toll-free: 1-866-426-7663
Southwest Florida or international: 1-941-556-3800
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